Japan Video Topics 2016/17
Illuminations: The Sparkling Jewels of Nighttime (4’01”)
Across Japan, illuminations blanketing nighttime in brilliant colors are drawing crowds of people. And, in recent years, multicolored artistic expressions have become possible thanks to the blue LED developed by a Japanese person. There are fantastical urban illuminations of solid blue and world-class illuminations portraying magnificent waterfalls and rainbow rivers. A handmade illumination of flowers has even been set up in a botanical garden to give enjoyment to visitors in the winter when flowers typically don’t bloom. We introduce the numerous jewels that light up the nighttime.
Chindonya: Walking Advertisements (4’24”)
“Chindonya” refer to people who wear colorful, traditional Japanese costumes and play cheerful tunes while walking down streets. They are an original form of advertising in Japan and allow advertisers to deliver messages directly to customers. At the peak, more than 2,000 people nationwide worked in this profession. But, with the changing times, they are seen less frequently. Still, with the rise of digital media such as the internet in recent years, the person-to-person communication effect generated by such Chindonya is receiving renewed attention. Through the activities of a couple who works as Chindonya and apprentices, we depict the attractions of these “original advertisers” who put a smile on the faces of everyone they pass.
VR: A Virtual and Real Future (4’01”)
VR stands for virtual reality. By wearing specialized equipment, users can experience different worlds almost as if they’re reality. VR technology is seen to have potential applications in various fields beyond just games and entertainment attractions. One VR technology developed by a Japanese entrepreneurial venture makes it possible for people with physical difficulties to experience the feeling of being in another location. We introduce VR technologies from Japan that are giving birth to new inspirations and enjoyments.
Arita Porcelain: Firing the Furnace in the 400th Year (4’30”)
Arita ware is a type of Japanese porcelain with a history dating back 400 years. The delicate and colorful patterns are a key characteristic, and at one time, it was widely recognized around the world. But, production volumes have largely declined since then and the survival of kilns has emerged as a serious issue. To break out of this situation, young artisans are joining hands with overseas designers to create new products, while also carrying on traditional techniques. We look at the challenge they’ve taken on to launch a new project aimed at establishing a new Arita ware brand and promoting it internationally.
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